Gearing up for our GITEX debut

Ross MacKenzie

We’ll be making our Arabian Gulf trade show debut at GITEX at the Dubai World Trade Centre from October 14-16. You’ll find us within the expansive Microsoft pavilion. At the show we’ll stage the international and regional launch of a slew of new services based on Microsoft Azure’s cloud computing platform, the Microsoft Teams Office 365 collaboration tool and Business Central - Microsoft Dynamics 365 all-in-one business management solution.

Our GITEX campaign will be two-pronged. We will launch a range of Azure professional, support and managed services targeted specifically at the UK market and new subscription-based services for the Middle East, which will address pressing modern workplace, business application and infrastructure needs in a transformative economic landscape. Our services will enable our customers to work flexibly and efficiently as individuals and collaboratively as part of a team.

The new tailored, subscription-based regional services will be aimed largely at the UAE’s growing start-up and SMB sectors.

In designing the new services, we have been mindful of the changing marketplace where there’s a growing need to better manage finances to deliver compliancy, particularly with the arrival of VAT in the UAE and Saudi Arabia, and to deliver well-rounded IT start-up packages which can be scaled to growth and allow the region’s vibrant solopreneurs and entrepreneurs to unlock their full business potential.

The new visa initiatives in Abu Dhabi and Dubai, which have made it easier and much more affordable for start-ups and solopreneurs to operate, require similar streamlined and affordable IT solutions for the economic benefits to kick-in. In bringing the new products to market we are also mindful of the opportunities that arise from the new data-centres Microsoft is planning to introduce into the UAE next year and which will deliver a greater sense of data security to the local marketplace.

We expect the new data-centres to spur the potential of the ‘lift-and-shift’ segment from on-premise servers to Azure cloud solutions. The centres will address two key local market concerns – that of latency in log-in, which will now be immediate, and that of data sovereignty which is addressed by local data being held locally. In effect they will deliver greater trust and confidence to the marketplace.

Azure virtual machine (VM) server solutions will also assist regional SMBs providing for ease of set up and scaleable affordability with customers paying only for what they use and increasing their VM computing power in line with business growth. We believe this will herald the end of the on-premise server era.

The new services will build on the significant inroads we’ve made into the UAE market since our entry in the Emirates just over a year ago with tailored, subscription-based services under our proprietary CobwebComplete series backed by outstanding customers relations. Our exemplary customer service includes pre-contract consultancy advice and 24/7 support so that we live up to our aim of helping businesses fulfill their potential through the cloud. We’ve been doing this for over two decades, so customers are in safe hands.

By partnering with Cobweb, customers are not just sold a solution, but get a turnkey offering which begins with a discovery phase where we learn about their needs, both current and future, assess requirements and identify the best solutions for them. We then stay with them every step of the way in their digital transformation journey in a true partnership approach focused on efficiency, productivity and growth. We don’t as much sell solutions as partner for future success.

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