Anyone who runs their own business will be only too familiar with the importance of email. It is likely to be your main form of communication with customers, both current and potential. Email can be a powerful tool for generating business, but only if you use it correctly. Even if you send dozens of emails every day, there's always room for improvement. Here are a few tips to make your emails work for you:
1. Make the most of the subject line
Your clients probably receive as many emails every day as you do, so you need to give them a good reason to open yours. Choosing the right subject line is key. Give your email a punchy subject line that will stand out from the crowd. Never leave the subject line blank as the receiver is likely to ignore the email completely.
2. Be clear
Make sure that you clarify the purpose of your email and provide all the relevant information. Do not assume that the receiver remembers previous emails, especially if they were sent a long time ago. Asking a potential customer to trawl back through an email chain to work out what you are talking about may cost you their business.
3. Be polite
Never forget your manners when sending an email. Just because you aren't communicating face to face doesn't mean that you can do away with pleases and thank yous. This sort of thing can make a big impression on a customer.
4. Gauge the right level of formality
It can be hard to know how formal to be when communicating by email. A good rule of thumb is to let the client guide you. If they start to use an informal tone, you can do the same. If you're not sure, it's better to keep things formal so as not to risk causing offence.
5. Always proof read
Sending an email that contains spelling or grammatical errors will make you seem unprofessional. Even if you're only sending a short note, it pays to check it thoroughly. Remember that, although Outlook has a good spell checker, it may not catch every mistake.
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