No longer should IT roles just be ‘behind the scenes’. IT leadership is about driving innovation and creativity for business growth. And yet, only 9% of IT leaders perceive their role as directly contributing to business expansion. Traditionally, this may have been the case, but with how fast the online world changes, you need to keep on top of new technologies and innovative IT to stay ahead of your competitors.

1. Moving into an innovative IT world

Gone are the days of IT leaders simply ‘keeping the lights on’. Now, they’re expected to be strategic thinkers, innovators, and agents of change. That means focusing on initiatives that align with the organisation’s big-picture goals and finding ways for technology to drive business growth.

2. Making every penny count

Budgets are tight, so IT leaders need to be clever about where they invest their resources. It’s all about finding the right balance between thinking outside the box and staying efficient. Whether it’s investing in cloud technology or data analytics, every penny spent should have a clear impact to the business’s short and long term goals.

3. Provide value through results

Measuring the impact of tech investments can be tricky, but it’s essential for proving their value. That means setting measurable goals and tracking progress every step of the way. Whether it’s improving customer satisfaction or boosting sales, IT leaders need to show that their initiatives are making a difference.

4. Embracing automation

AI and automation are changing the game for IT leaders, offering new ways to boost efficiency and productivity. But it’s not just about implementing the latest technology—it’s about empowering departments to use it effectively. That means investing in training and creating a culture that embraces new ideas for the better of the business.

5. It’s a customer-centric world

Due to the nature of business, IT leaders need to keep customers at the front and centre in everything they do. That means working closely with other departments to understand their needs and delivering experiences that exceed expectations. Happy customers mean business growth, plain and simple.

6. Make a lasting impression

Change is inevitable, especially when it comes to technology. Technology managers and leaders need to be ready to adapt and evolve, constantly looking for new opportunities to drive growth. Your business needs to stand out, look professional and show off that it’s ahead of the game!

Essentially, the role of IT leadership is more critical than ever in driving business growth and innovation. By thinking strategically, making smart investments, showing tangible results, embracing automation, putting customers first, and embracing change and leveraging new technology, IT leaders can help their organisations thrive in today’s fast-paced digital world.

Consider emails, for instance. Typically, we glance over the content before our eyes settle on the conclusion. Which is more memorable? A simple black text signature, or a vibrant, branded e-signature complete with relevant social media and website links? Exclaimer is an innovative strategy to drive business growth through an email signature management platform. With the user-friendly platform, IT leaders can ensure brand consistency, boost productivity, and drive business growth with ease. And this is only one example at a relatively low cost!

Remember, to drive business growth, you need to stand out and be different. You need to leave an impression, and so implementing creative technologies into your business strategy is crucial.